The core of the BC Games brand is people.
From athletes, coaches, and officials to volunteers and spectators the Games bring people together in a celebration of sport and community excellence. It is a milestone event that people count as an experience of a lifetime where memories, friendships, spirit and pride are abundant.
The BC Games and have considerable brand equity and a significant level of profile and prestige. There are many valuable opportunities for exposure and recognition of businesses and partners at the Games and protecting the integrity of the brand and ensuring appropriate recognition of contributing partners is a priority for the ongoing success of the Games.
Consistency is the key to successfully conveying the BC Games brand and building a strong visual identity. The logo, colours, graphic design elements, photographs and sponsor identification all communicate important messages.
Every BC Games Host Society is unique but, is an essential part of building the BC Games brand. By utilizing a shared logo and visual identity, there is consistency throughout marketing and recognition materials.
Athletes, coaches, and officials are reason the BC Games happen and are core to the brand. The application of the graphic standards extends to the participants as they are the central visual representation of the BC Games.